5 Dangers of Overpricing a Home

It is still a great time to be a seller, but in much of the Western U.S., the local real estate market has begun to soften. With significant increases in inventory, buyers now have more choices and less sense of urgency. If you are thinking about selling your home, pricing it correctly the first time is critical. Here’s why:

  1. If you overprice your home, it won’t show up in some search results.

    Buyers search for homes using the parameters they desire. Price range is one of the most critical. If you set an unrealistic price of $850,000 for your home, all the buyers searching for homes up to $825,000 will fail to see your property in their search results.

  2. An overpriced home attracts the wrong buyer.

    An overpriced home will not compare favorably with the realistically-valued homes in a buyer’s price bracket. If your home is missing the amenities, square footage or other features of homes within the price range you’ve placed it in it won’t sell.

  3. Overpriced homes linger on the market and risk becoming “stale”.

    The interest in a home is always highest when the listing first hits the market. When an overpriced home goes unsold for a long period of time buyers often wonder what is wrong with the property. When a buyer moves on from a listing they rarely come back, even if you drop the price.

  4. You run the risk of getting less for your home than if you priced it correctly the first time.

    A Zillow study showed that homes that linger on the market tend to sell for significantly less than their listing price. When a home sits on the market for an extended period of time, buyers feel they have lots of room to negotiate.

  5. The longer your home remains on the market, the more expenses you incur.

    Every month your home goes unsold you put out money for mortgage payments, utilities and other home expenses that you will never recover.

Setting a realistic price for your home from the start is critical. If you’re thinking of selling, our highly trained experts at Windermere Real Estate can provide you with a comprehensive pricing analysis based on current market conditions.

Posted on June 7, 2019 at 8:00 am
Jon Holsten | Category: Housing Trends, Northern Colorado Real Estate, Selling | Tagged , , , ,

Pricing Your Home to Sell

SalePrice

When it comes time to sell a home, most people want the property to sell quickly for the highest possible return. Setting the correct listing price is the most important step in reaching this goal. Price a property too low and it might sell quickly, but you could pocket less profit. Set it too high and you run the risk of pricing yourself out of the market.

Why overpricing a home is risky

Some sellers want to list their home at an inflated value, believing that they can always lower the price down the road if needed. But this can be a risky strategy. New listings generally get the greatest exposure in the first two-to-four weeks on the market, so setting a realistic price from day one is critical. If a home is priced too high, your strongest pool of prospective buyers is eliminated because they think it’s out of their price range.  Conversely, buyers who can afford it will compare it to other homes that have been fairly priced and decide that they can get more home for their money elsewhere.

Once it has been decided to reduce the price, you’ve unnecessarily lost time and money. Your strongest prospective buyers may have found another home, while the over-inflated price could result in a negative impression amongst agents and buyers who are still in the market. Not to mention, reengaging buyers after those first critical few weeks can be very challenging. As the saying goes, “time is money”; so the longer a home is on the market, the lower the selling price will likely be in relation to the initial listing price.

Setting a home price too high has other costs

When a home languishes on the market, the seller loses in a number of ways. Each month the home goes unsold is another month of costs to the owner in mortgage payments, taxes, and maintenance—expenses that are not recovered when the home is sold. Furthermore, until the house is sold, the owner is on hold and can’t move forward with whatever plans prompted the decision to sell. If the seller is still living in the home, it can also be fatiguing to keep the property in ready-to-show condition month after month.

How to set the right price for a home

It’s not easy to be objective about your own home. That’s why it’s best to have a real estate professional work with you to set a reasonable price. According to a study done by the National Association of REALTORS®, homes that were sold using a real estate agent netted an average of $25,000 more than those without agent representation.

There are a number of factors that your agent will consider when determining a sales price for your home. Here’s a quick overview.

    • Comparable sales. One of the best guides to pricing your home is knowing what recent buyers were willing to pay for similar homes in your area. So, one of the first things your agent will do is prepare a Comparative Market Analysis (CMA). A CMA is a written analysis of houses in the community that are currently for sale, homes that have recently sold, and homes that were offered for sale but did not sell. While no two homes are identical, the report highlights only homes that most resemble yours. The CMA will include details about these properties, such as the number of bedrooms and baths, square footage, noteworthy amenities—and the listing price and sale price. The report will also include the Days on Market (DOM) for each property, which is the number of days it took to sell the home once it was listed. The CMA helps determine a price range that will be appropriate for your home.
    • Unique property features. Since no two homes are exactly alike, looking at comparable sales is just one part of the equation. Many properties have distinctive features that add to their overall value when it comes to pricing. The importance buyers place on different features can vary by region, but examples might include a particularly pleasing view, artisan-quality interior detailing, outdoor entertaining space, or exceptional landscaping.
    • Current market conditions. The real estate market is constantly fluctuating, and those cycles have a direct impact on pricing. Here are some of the market conditions an agent may consider when evaluating how to price a home:
        • Are home prices trending up or down?
        • How quickly are homes selling?
        • Is the inventory of homes on the market tight or plentiful?
        • Are interest rates attractive?
        • How is the overall economy performing? Is the local job market strong or in decline?

Other factors that can impact pricing include the condition of the home, seasonal influences (i.e. summer versus winter), condition of surrounding neighborhood, local amenities, and how quickly the seller needs to move.

 

There are a lot of factors that go into setting a home’s sales price, but it’s by far the most critical step in the overall selling process. The best course of action is to look to your real estate agent for guidance; they have the experience and market knowledge that will help you achieve your goals and reach a desired outcome that best fits your individual needs.

Posted on May 27, 2019 at 8:00 am
Jon Holsten | Category: Housing Trends, Northern Colorado Real Estate, Selling | Tagged , , , , ,

Making Your Home Smarter With Smart Appliances

Products that let you control every aspect of your home remotely are growing at a rapid rate. Smartphone-connected devices and appliances are increasingly common and deliver a stylish, effective design. You can pick and choose your favorite gadgets to assemble an affordable, intelligent abode on your own terms, or opt for an entire smart home system that does all the work for you.

While home automation is becoming more prevalent, naturally there are more and more products becoming available as “smart devices”. Here are a few types of devices we found that found the mark for function and style:

GE WiFi CONNECT WASHER AND DRYER

Photo Credit: GE Appliances

Check washer progress with an app that lets you monitor cycles and settings, extend drying times, monitor levels of Smart Dispense tanks, download custom specialty cycles and receive alerts when clothes haven’t been removed.

 

LOGITECH HARMONY ELITE, UNIVERSAL REMOTE CONTROL

Photo Credit: Logitech 

More than just a TV remote – the Logitech Harmony Elite offers all-in-one control of up to 15 home devices including your TV, satellite or cable box, Apple TV, Roku, TiVo, Blu-ray player, game consoles, plus connected lights, locks, thermostats, sensors and more. There’s even a free app that turns your smartphone into an additional remote.

 

FRIGIDAIRE SMART WINDOW AIR CONDITIONER

Photo Credit: Frigidaire

A wifi connected air conditioner that you control through an app on your smartphone allows you to turn the unit on or off, change temperature, control modes and adapt fan speeds – especially handy if you want your home cooled off before you get home!

 

SAMSUNG FAMILY HUB REFRIGERATOR

Photo Credit: Samsung

A few years ago, having a French door refrigerator with cameras, wifi, and a gigantic touchscreen would have been the stuff of dreams. Today it is a reality. This high-end fridge will let you peek inside it while grocery shopping, search for recipes on the 21.5-inch display, mirror your smart TV so you can keep watching your movie while you grab a drink, share calendars, photos and best of all – it even keeps your food cold.

Posted on March 5, 2019 at 8:00 am
Jon Holsten | Category: Home Maintenance, Housing Trends, Windermere Real Estate | Tagged , , , , , , ,